How to remove ads from Roku Home Screen

Yes, We shouldn't have ads at all if we have the box. Now I have the disney taylor swift ad that won't go away, no matter what I try.  Switching to using my xbox for my streaming apps.  I cut the cord from tv and satellite for a reason.  No ads!!!  

When Roku first came out I started using them as opposed to Chromecast and so loved their products, I told everyone I knew about it. Unfortunately, this is no longer the case. I will start looking for other streaming options. I don't mind one side a, but these constant ads on the bottom as well, are unacceptable. Roku's greed is going to cost them their customers. I was going to buy a couple of Roku TVs but because of this, I will never do so. Unfortunately, I just bought a 4K with Dolby Vision for my parents and while it works incredibly well, it's not worth it. The fact that I cannot control what I am seeing on my home screen is very frustrating. Also, my constantly having to hide featured shows, rows or other junk on "home screen" settings, has pushed me towards growing dislike for Roku devices. It's MY preferred settings not Roku's!  It's enough we already have to put up with useless buttons for channels we don't watch.  Roku get your act together because your greed is going to cost you lifetime customers that you have meticulously built up through the years. At the end of the day you can only push consumers so much for your bottom line. I will never buy a Roku TV and don't think I will buy any more Roku devices in future after having used your devices since they came out. Sadly disappointed. Time to move on. Hopefully Vizio who has a far superior product as TVs go, will improve their very bad apps row for a Roku user home screen experience without all of ads, for more perfect user watching experience. if you feel the same kindly let Roku know.

I can feel your outrage and I agree 100%. I had accepted that there’d always be some sort of ad on the right side of Home Screen but early this month ads started appearing on the lower left corner. There used to be a secret screen hack to disable them but people talked about it too openly so Roku shut it down. 
I never listen to the radio or watch live TV because of ads. I intentionally pay for ad-free services and products. 
It’s bad enough that Roku is forcing ads on us that have, as you said, ALREADY PAID for their device. What infuriates me most is people that say things like, “it’s not that bad,” “just live with it.” That’s the attitude that allows companies to keep getting away with more and more. 
I have pretty severe OCD. I have to filter commercials and ads from my life because they are bad for my mental health. 
While I can’t afford to throw out a working device, I most definitely will never purchase another Roku again. 
Someone might come up with a solution some day. Hopefully they won’t post it here because Roku moderates their own forum. I suggest checking in on Reddit. 

If you don't want ads, get an Apple TV streaming player. It's the only one that doesn't have ads. Any box running Google TV/Android TV/Fire TV has ads. It's not specific to Roku devices. The entire Fire TV user interface is nothing but an Amazon ad. 

Sheaness 

The lower left ads have been generally reserved for Roku Originals, special events, announcements, etc.  They will come and go. (ie. not permanent like the right side ad banner).

If really bothers you, try selecting another wallpaper from the Roku Themes under Settings/Theme/Wallpaper.

The ad will be present on most wallpapers, but if available to you, try the Roku "Nebula" wallpaper.  There are a few others as well.  (Again, though, in the past this ad is short lived and will disappear shortly).