Hello everyone:
Yes, I agree this nefarious tactic is unacceptable! I also have a Phillips Roku TV and had the same issue. Don't blame Phillips though, this wicked trick is all Roku!
I can add my rant that Roku is a streaming platform only and does not have the right to disable other features of their HOST TV that are unrelated to streaming. Which is exactly what this coercive, forced attempt to elicit an acceptance of unreasonable arbitration terms does.
After several conversations with Roku customer service and their technical support, the response ultimately was, 'too bad, press accept, or you don't get to use your TV.' Roku's useless response to their customer's request/inquiry was given after an unreasonable amount of hold time and numerous transfers to other departments, might I add. Plus, one of their technical "support" phone agents was sarcastically sucking their tongue and expressing the exasperated, "ugh," when I refused to accept the response. I asked to speak to a supervisor, was told they were on another call and would call me back. There was no call back.
Overall, my Roku customer service/support experience was so shockingly unprofessional and unacceptable, it has permanently ended any current or future business association with this streaming platform. There are just too many other streaming platform options out there to tolerate this nonsense!
In contrast, I spoke with Phillips customer service and also received the reset solution suggested by another user in the thread above. Phillips support was patient, effective, polite, prompt, and responsive. Unfortunately, my TV can't be connected to the internet without Roku resending their "virus," so I am going to try to plug in another external streaming platform's player like Chromecast or Fire. If that doesn't work, I am going to request a refund or replacement from Phillips as my TV is still under warranty.
Regardless of the outcome, I thought the retailer I purchased the TV from as well as the manufacturer of the TV should know about Roku's predatory practices. I encourage you and any other frustrated user(s) to report this incident to the FCC. Another user suggested to just send the letter to opt out, but in my opinion that only allows Roku to continue to bully their customers and funds any future predatory business practices.