Roku's Ad Impression and payment math
I'm setting here crunching numbers and I've got some serious concerns about Roku and the math for their Ad system. I use a 3rd party ad service so Roku takes 30% of my inventory off the top, then b...
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Those numbers are rough numbers, so forgive me if it doesn't quite compute.
Really? Cause I think the real focus should be on Roku. My 3rd party advertisers where up front, answered my email promptly and paid me on time. All things that Roku Ad's has failed to do.
Not to mention, based on the numbers that I have (and without any sort of breakdown from Roku after repeated attempts to get those numbers), I still couldn't afford to run an ad supported channel based on what Roku has been filling if they paid me 60% of everything. I needed the 3rd party to break-even and hopefully turn a profit.
How am I supposed to know that? My problem is and has been Roku's refusal to answer even the basic questions of how the math works. It seems like every time I talk to one of their employees I get partial/vague answers that never translate into much beyond "that's the way it is".
Anyhow, it doesn't much matter to me now. I've shut down all my RAF/RAN supported channels and will continue back doing SDK channels until this is cleared up.
i think the real focus and concern should be why your 3rd party advertiser filled only 14% of your opportunities? picture would be much brighter if they filled 50% - 80% ...
Really? Cause I think the real focus should be on Roku. My 3rd party advertisers where up front, answered my email promptly and paid me on time. All things that Roku Ad's has failed to do.
Not to mention, based on the numbers that I have (and without any sort of breakdown from Roku after repeated attempts to get those numbers), I still couldn't afford to run an ad supported channel based on what Roku has been filling if they paid me 60% of everything. I needed the 3rd party to break-even and hopefully turn a profit.
- Roku actually filled X = ???, at 60% to you
How am I supposed to know that? My problem is and has been Roku's refusal to answer even the basic questions of how the math works. It seems like every time I talk to one of their employees I get partial/vague answers that never translate into much beyond "that's the way it is".
Anyhow, it doesn't much matter to me now. I've shut down all my RAF/RAN supported channels and will continue back doing SDK channels until this is cleared up.
