Roku making BIG BUCKS off publishers

Should have phrased it "making big bucks by not paying it's advertising partners".     It's been over a month since we were supposed to be paid.   Last communication I got from them sounded like they lost a bunch of channels revenue reports because they asked me to provide proof of impressions.    I sent over the daily impression report that RokuCo sends me (why don't they have access to this?) and it clearly shows they owe us for Q3, not to mention what they will owe us for Q4.

I always had problem with impression report and video played in my channel.
Long story short, impression report shows almost 1/10 of the real advertise that I predicted from my side.
on top of that for past couple of days my impression report shows only single digit ads!!! while my viewers watched more than 300,000 minutes of content per day.
something is really wrong here.

Pretty sure ads don't always play when videos are watched, so # of videos watched or minutes watched is not an accurate number to be looking at. Imho that can help keep viewers interested in the channel, without being hampered with an abundance of ads. I'm pretty sure the payout is $14 for every 1000 ads played, then there's a 60/40 split. In general we're talking peanuts for alot of our channels, I thought I saw someone claims thousands here, unless you're channel in monstrous in first 6 months I think the math might be wrong. Still, I agree I'd like to get a payment or at least a concise $ amount, rather than me ballparking it. I plan on sending an email after January 15th since I likely again won't be paid out yet. I'll keep you all posted.

Still, let's be grateful Roku has given us small channel concepts builders, forward thinkers, and early adopters a chance at this, and easy working solutions. The money in the article is high, but it reads the $100 million is 'the money Roku charges channel operators to get featured on the platform'  so that in itself is not entirely all ad revenue, they charge channels for things like default placement in the preinstalled channels, quick button on remote control etc. Also I'm pretty sure they air a small % of RAF ads even on channels that use their own ad servers, CBSN, Crackle, NBC etc.  There's a thing called the 80/20 split here, where probably a few channels bring in 80% of Rokus revenue, and the thousands of us small channels probably bring in 20%.Still its a good chunk of change, and we deserve our revenue, hopefully we get resolution to it and a clearer picture as to the payout situation. On the flip side tho consumers are buying the Rokus for the Netflix, PBS, Pandora's etc & we're all earning via long coat tails.

"Pasnow" wrote:
Pretty sure ads don't always play when videos are watched, so # of videos watched or minutes watched is not an accurate number to be looking at. Imho that can help keep viewers interested in the channel, without being hampered with an abundance of ads. I'm pretty sure the payout is $14 for every 1000 ads played, then there's a 60/40 split. In general we're talking peanuts for alot of our channels, I thought I saw someone claims thousands here, unless you're channel in monstrous in first 6 months I think the math might be wrong. Still, I agree I'd like to get a payment or at least a concise $ amount, rather than me ballparking it. I plan on sending an email after January 15th since I likely again won't be paid out yet. I'll keep you all posted.

Still, let's be grateful Roku has given us small channel concepts builders, forward thinkers, and early adopters a chance at this, and easy working solutions. The money in the article is high, but it reads the $100 million is 'the money Roku charges channel operators to get featured on the platform'  so that in itself is not entirely all ad revenue, they charge channels for things like default placement in the preinstalled channels, quick button on remote control etc. Also I'm pretty sure they air a small % of RAF ads even on channels that use their own ad servers, CBSN, Crackle, NBC etc.  There's a thing called the 80/20 split here, where probably a few channels bring in 80% of Rokus revenue, and the thousands of us small channels probably bring in 20%.Still its a good chunk of change, and we deserve our revenue, hopefully we get resolution to it and a clearer picture as to the payout situation. On the flip side tho consumers are buying the Rokus for the Netflix, PBS, Pandora's etc & we're all earning via long coat tails.

First off, I have impression reports stating how many ads played. And, yes, they owe me thousands at this point. If you have a successful channel, you would know those numbers aren't that outlandish.

Secondly I am more than happy to give credit to Roku for what they do. However when they owe you thousands of dollars and your business is having a hard time to stay open, it doesn't give you much to be happy about.