Forum Discussion

Zelkowo's avatar
Zelkowo
Visitor
8 years ago

General Ad Revenue

I'm sure there are many variables, but is there a rule of thumb regarding what one can expect per ad?

Example:  for a short form video with the 1 pre-roll ad, whats the expected revenue?  What is the average CPM (per thousand)? $1?

Thanks!

Aaron
Roku Direct Publisher

1 Reply

  • Zelkowo's avatar
    Zelkowo
    Visitor
    8 years ago
    Great info, thanks.

    With 60% of $14 per 1,000, that's $8.40.   

    There are a lot of GREAT content producers on YouTube who's revenue is getting squeezed, primarily (in my opinion) because of all the garbage that is on YouTube.  I'm working with a YouTuber now, and he says it's now BELOW $1 / 1,000.

    I think we all can play a HUGE role, in helping Roku get some great content that people are already watching, while helping the content makers make far more money than they are now.