GDPR and Ad Server URLs
Per Roku's GDPR documentation: https://blog.roku.com/developer/general-data-protection-regulation-compliance developers need to pass two values to their ad server:
"In addition, if you are serving ads in your Direct Publisher Channel, your ad server URL must be configured to fetch the”Roku ID for Advertisers” and “Limit Ad Tracking” (RIDA/LAT) value from the device and pass that value to your ad server. For more information about how the RIDA/LAT can be used in your ad requests using macros, please see: Roku Advertising Framework URL Parameters Macros[/url:51wqce71]."
If my existing ad server URL is: https://pubads.g.doubleclick.net/gampad/ads?sz=640x480&iu=/00000000/video_ad_test&impl=s&gdfp_req=1&env=vp&output=vast&unviewed_position_start=1 I know I need to append the new values, for example by adding &value_1=ROKU_ADS_LIMIT_TRACKING but what do I put for value_1 and value_2? Do I have to configure this in DFP somewhere?[/font][/color]
Thanks!
"In addition, if you are serving ads in your Direct Publisher Channel, your ad server URL must be configured to fetch the”Roku ID for Advertisers” and “Limit Ad Tracking” (RIDA/LAT) value from the device and pass that value to your ad server. For more information about how the RIDA/LAT can be used in your ad requests using macros, please see: Roku Advertising Framework URL Parameters Macros[/url:51wqce71]."
If my existing ad server URL is: https://pubads.g.doubleclick.net/gampad/ads?sz=640x480&iu=/00000000/video_ad_test&impl=s&gdfp_req=1&env=vp&output=vast&unviewed_position_start=1 I know I need to append the new values, for example by adding &value_1=ROKU_ADS_LIMIT_TRACKING but what do I put for value_1 and value_2? Do I have to configure this in DFP somewhere?[/font][/color]
Thanks!
