The business or use case for being able to install private channels via the ECP is the same as the case for doing so with public channels. ie: It is an easy/seamless user experience for a customer using an external app or device to install a companion channel on the Roku with a couple of clicks.
For eample, a PC media server app can present an option to the customer to "click here to install the companion player on your Roku". Then the customer can click on the PC, go to their TV, and click "Add Channel". Super easy and a wonderful user experience.
The same could be true of (for example) an iOS app that relies on a companion Roku channel to "cast" media to it. Installing it with a couple of clicks is vastly easier than logging into a web browser and adding it there, then going to the Roku and going to Home...Settings...System...Update.
I also don't see how it is any more of a security hole to enable this for private channels than it may be for public channels. What is the security risk?
