Enabling Your Channel for Video Ads
Roku Community, Just to make a quick intro - my name is John and I manage the video ad business for publishers at Roku. Ad-supported channels are now the fastest growing segment on Roku, making it ...
Forum Discussion
The RAF is all about Ad monetization. Without good statistics, it is hard to get paid for ad playback.
The points of RAF are:
If you are using your own Ad server with RAF and not running any Roku ads I don't think we will see any transactions as they will occur between your server and the device and you won't be sending any beacons to our ad server
- Joel
The points of RAF are:
- Support for advanced interactive ad technologies
- Support for Roku Ad inventory delivery either in the typical percentage deal or in the 100% deal or in what ever we have negotiated. Either way we need to know how many of our ads are delivered in order to be able to collect funds from the ad companies or in the 100% Roku ads situation, pay the Roku developer.
- Support for midrolls which our previous libraries did not have.
If you are using your own Ad server with RAF and not running any Roku ads I don't think we will see any transactions as they will occur between your server and the device and you won't be sending any beacons to our ad server
- Joel
