Enabling Your Channel for Video Ads
Roku Community, Just to make a quick intro - my name is John and I manage the video ad business for publishers at Roku. Ad-supported channels are now the fastest growing segment on Roku, making it ...
Forum Discussion
Hi RokuJohnC - welcome to the dev.forum!
This R.A.F. (if finished) seems significant enough to warrant a post on the developer blog.
(It will also help creating the impression RokuCo does something to popularize Roku as a platform 8-))
As a developer i have this question - does RAF and/or any of your publishers provide skippable video ads (akin to YT TrueView)?
Meaning ads that don't hold the viewer hostage if they so choose to opt-out from a particular ad that has started showing for a few seconds. Unlike "legacy" TV, OTT model has interactive potential which can benefit all sides. Neither viewers enjoy forcibly seeing ("gavage") the same gecko/duck/Flo over and over again, nor do advertisers win more business - but in the old system, with no way to discriminate they keep doing the carpet bombing hoping to cover those few who haven't seen it and in the process causing collateral damage, incl. lower conversion rates and consequently lowering CPM for intermediaries.
This R.A.F. (if finished) seems significant enough to warrant a post on the developer blog.
(It will also help creating the impression RokuCo does something to popularize Roku as a platform 8-))
As a developer i have this question - does RAF and/or any of your publishers provide skippable video ads (akin to YT TrueView)?
Meaning ads that don't hold the viewer hostage if they so choose to opt-out from a particular ad that has started showing for a few seconds. Unlike "legacy" TV, OTT model has interactive potential which can benefit all sides. Neither viewers enjoy forcibly seeing ("gavage") the same gecko/duck/Flo over and over again, nor do advertisers win more business - but in the old system, with no way to discriminate they keep doing the carpet bombing hoping to cover those few who haven't seen it and in the process causing collateral damage, incl. lower conversion rates and consequently lowering CPM for intermediaries.
