"stevelaw18" wrote:
users expect a consistent look-and-feel across all their Roku channels
You can also argue that users expect a consistent look-and-feel among the same product family. Imagine you use NetFlix on the Wii, and it looks different than the one on the Roku.
Yes, you could argue that too. I suppose it depends on who your users are and whether they spend a lot of time using your app on several different platforms, or whether they spend their time using a lot of different apps on the same platform. I don't have many platforms, so I'd fall into the latter category, but I'm by no means suggesting that I'm in the majority in that regard.