I scraped my logs and here are some usage stats from the last three months:
Model ID Share
---------- -----
1000-2100 3%
2400 2%
2450, 2500 5%
2700, 2710 7%
2720 5%
3000, 3050 8%
3100 9%
3400, 3420 0.5%
3500 12%
3600 2%
4200 36%
4400 2.5%
5000 8%
Regarding reliability, this sample size is small (~1k) and history shows my data being biased towards less internet-savvy users - amusingly complementing
@belltown's more tech-savvy users who install private channels. His data likely is skewed "early adopters", where mine is towards "laggards" (hence more "legacy" players and less Roku 4k). I feel certain my sample statistics are right by magnitude (log2) though and even expect them to be within +/-50% of the total population parameter. E.g. say i see 8% RokuTV - so the real value is somewhere between 4 and 12%. I admit i like certain uncertainty in the numbers - i wouldn't want to make RokuCo competitors' market researchers life too easy, would i now
🙂Discussion:
- 1st generation ("legacy" 1000-2100) is a goner by now at 3%
- 2nd generation (2400, 3000-3500) holds surprisingly well at 32%.
- Alas, the MHL stick 34xx is dead. I loved the idea of HDMI-CEC control, hated the lack of external power (MHL-port requirement) that made it a stillborn. Somehow "I told you so - 4 years ago" does not cut it. There is no joy in being right if opportunity to dominate the market got squandered (why, to save a few cents on a micro-USB connector?). When Chromecast arrived a full year later, consumer reaction would have been "too late, Me-too! Go GoogleTV yourself". The irony now: Roku stick plays catch-up to Google and FireTV stick.
- 3rd generation (2450-27xx) at 17% is shrinking. Within a year it will be negligible. The sooner it's gone, the better - its graphic inabilities made nightmarish the life of many a developer. I never understood what the point of it was - besides being a stepping-stone towards creating a RokuTV platform.
- RokuTV 5xxx - "3rd generation 2.0" - has got some traction. RokuCo has created a low-cost reference design for smart TV that proved irresistible to some 1st (TCL, Hisense, Haier), 2nd (Sharp) and 3rd (Insignia) tier^ brands. Given that
- TV manufacturers nowadays have the attention span of a goldfish - ship&forget
- Roku can give consistent user experience and update/maintenance
- Nobody else but AndroidTV has presented unifying platform - yet Android can't run on a low-spec hardware (needs 2x the resources/cost)
- i think it's a fantastic opportunity for the Co to be to low-end TVs what Nokia was to feature-phones. All (non-4k) HDTVs sold in the future may as well convert to using Roku platform for practically no increase in cost and smartify for the benefit of the viewers
- 4th generation (4xxx, 3600) is "where it's at". Multi-core ARM with GPU, it has potential. Almost half of the Rokus in use. The 4k RokuTVs and the new model lineup coming this fall will also use it, i believe.
(^) yes, TCL and Hisense are top TV manufacturers (worldwide the rank goes: 21% Samsung, 12% LG, 6% TCL, 6% Sony, 6% Hisense). Hisense now owns "Sharp" for Americas. "Insignia" is a Best Buy house brand of undisclosed-officially origin (but otherwise known as Hisense for TVs).