Channel Store Search Optimization

My app was submitted to the Channel Store under a name specific to the app (e.g., not reflective of the company. We're seeing now that we are only able to search for the app under the name which we dictated through the submission process. Is there anything else we could do to help modify what a user can search by to find our app? e.g., could I modify the 'title' property of the manifest or any other parameters to surface keywords for search optimization?