Advertising without using RAF
I can't seem to find a solid answer about this other than on one post on the DevBlog. We were contacted by a Advertising company that specializes in OTT/IPTV. They use their own library to deliv...
Forum Discussion
"RobSMS" wrote:
So, can I get a firm "yes" or "no" on this?
Haha, i doubt you will receive clear answer in open text here - but let's see!
Your emailer is right, that statement there is not binding, although it may hint the Co's attitude to this. I could imagine one "lparampath" would like everyone to use Co's RAF because that way the Co keeps tabs on what and when was played and can demand "wetting their beak" in ad revenue. That does not mean RAF is universally enforced though.
The dev.blog has a history of making misleading statements, e.g. a few months back when it caused panic by demanding "All channels on the Roku platform MUST support deep linking" - and that all channels should support all current models. Both patently false but the dev.relators don't seem to give a flying FAQ on fixing the wording, see the commends at the end.
