Advertising rates for channels
I have tried searching for a specific answer to this topic, but can't find anything concrete. I am starting a new channel that will hopefully be debuting in the Roku Channel Store sometime this sum...
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Most developers with ads use an existing ad network that is VAST Compatible, like YuMe, OpenX, Liverail, etc. You add the vast playback code into your roku app, and they track what ads are viewed, by whom, however many times the ads play, and they pay you the money (a penny or so per ad that was played).
If you are setting up your own advertising network backend, in order to be competitive you would need to line up advertisers yourself and offer features and pricing comparable or better than what already exists.
If you are setting up your own advertising network backend, in order to be competitive you would need to line up advertisers yourself and offer features and pricing comparable or better than what already exists.
