Advertising rates for channels
I have tried searching for a specific answer to this topic, but can't find anything concrete.
I am starting a new channel that will hopefully be debuting in the Roku Channel Store sometime this summer. I don't really know where to begin when it comes to advertising. I have seen on other channels where ads roll-in and I know that Roku has this capability in the code to do so. I will be working a tradeshow promoting the channel next weekend and am looking for answers to questions about advertising that might arise.
What I don't know comes from the marketing standpoint. Where do I go to sign up for an ad server to maybe feed national remnant ads in and for specific "local" advertisers, what kind of rates would I charge? I'm not sure what standard ad rates are for Roku channels and how one goes about selling that to a potential client. I know I could use the 5 million Roku player household install base, but that's about the only number I have.
What do other channel developers charge for ads on average?
I am starting a new channel that will hopefully be debuting in the Roku Channel Store sometime this summer. I don't really know where to begin when it comes to advertising. I have seen on other channels where ads roll-in and I know that Roku has this capability in the code to do so. I will be working a tradeshow promoting the channel next weekend and am looking for answers to questions about advertising that might arise.
What I don't know comes from the marketing standpoint. Where do I go to sign up for an ad server to maybe feed national remnant ads in and for specific "local" advertisers, what kind of rates would I charge? I'm not sure what standard ad rates are for Roku channels and how one goes about selling that to a potential client. I know I could use the 5 million Roku player household install base, but that's about the only number I have.
What do other channel developers charge for ads on average?
