I had the exact same problem - the advertised 3 month free trial will not activate. I spent close to an hour on the Roku chat with an agent, trying to get the problem fixed. They made me jump thru every possible hoop - first had to verify that my just purchased Roku Express 4K+ was eligible for the promotion - yes indeed it is. I explained that I received an email from Roku a couple of days prior saying "click here to activate" the offer, but it did not work. They wanted me to send them a copy of the email to prove that I actually received such a thing. I sent the copy and they said they did not receive it. Then I got turned over to the "technical specialist" department, which pretty much asked the same questions again, but also wanted a picture sent to them of what the Paramount screen looked like on my TV. They also wanted the email forwarded to them (again). They said it would take more time to resolve the issue and they would be back in contact within 24 hours. Well, it's been over 24 hours, and guess what? No response from Roku. From reading the other complaints here on this same subject, it is pretty clear that there really is no 3 month free trial, and Roku is not honoring their offer. Instead, they run you around in circles, hoping you will give up and go away. This is lousy customer support, and certainly gives them a BAD reputation.