andyross
Freemoviehouse.tv apparently is linked to "The Movie House" which has a presence in the Roku Channel Store.
https://channelstore.roku.com/details/d1f88eaf8287503497af4cdefdaba594/the-movie-house-tv
You should be good to go from what I am currently seeing as available, but will install this evening and update this posting if something sticks out. (The new release thing is kind of a loyalty benefit). Redbox sends me free coupons to watch new releases so may be something similar.
https://themoviehouse.tv
----
[Edit] Ok, looks like Movie House is legit enough. Their actual library is actually older movies and you can earn/win free new premium movies. Basically you receive a gift card/coupon via email and can choose to redeem/watch the earned movie on either Vudu/Fandango or Amazon. (on your Roku device). The premium movies available to be earned are listed in the top row. (additionally, it provides a link to just purchase a gift card from Fandango to watch these movies if you don't want to go through the "earning" process).
Kind of a interactive channel/app though. (some may say gimicky). You can certainly just watch their library/standard movies freely and easily enough. However, they offer a Roku Remote app, and a Rewards spin wheel on the home screen of their channel/app. By using their Roku remote app and spinning the wheel, you can earn free premium movies.
I prefer just straightforward channels with content. However, I don't think anything inherently wrong or scammy with the Movie House. Basically, the more you interact with it (watching the standard movies in their library and spinning the wheel), the more you are rewarded with movies. I received a free movie just for installing channel. Apparently takes up to 24hrs to see the movie reward/gift card in your email. (let's see if the movie coupon comes through and if this leads to spam. According to their privacy policy, it shouldn't).
Update: Received a 5.00 gift card a few hours later towards the rental of any movie. (I had selected Amazon when prompted earlier so added to my existing balance.)