Feature Request: Please allow us to create profiles!

Apparently this has still not happened, which is unfortunate. I have also just found out about this issue and wish this would have been addressed. From some of these comments it appears that I may have to move to either the Fire TVs or Fire Stick option, which is disappointing to me. Almost every other streaming service offers profiles and it amazes me that you are still reluctant to advance your technology to meet people's interests.